![]() ![]() After Ele.me’s acquisition of Baidu Waimai, it is obvious that Meituan Waimai will face challenges as it is directly competing with Ele.me in this industry.ĮNJOY ’s slogan is perhaps the best description of the app: “Life’s too short to be bored.” The app is a combination of a restaurant guide, table reservation service and also online retailer of stylish food and beverages. Currently, it has more than 40% of China’s food delivery market. Last year Meituan merged with Dianping and secured a USD 3.3 billion financing round. Similarly to Ele.me, it recruits its own food delivery employees to deliver orders to users. Meituan Waimai will arrange them to be delivered to its users. Besides food, users can also purchase medications, fruits and other daily essentials that can be bought in a supermarket. Its service is well developed in all of China’s first and second-tier cities such as Beijing, Shanghai, Hangzhou, Guangzhou, and 300 other cities. Meituan Waimai is an online-to-offline (O2O) food delivery app that provides users with online ordering, food delivery and some other related services in China. Data analysis shows the average delivery time is 31 minutes, and the company is trying to reduce the time further by improving on its management efficiency.Īdditionally, with the help of artificial intelligence technology developed by Baidu Waimai, Ele.me is seeking opportunities in the high-end market of food delivery industry. Users can receive compensation if the deliveries are delayed. Once online orders are placed, the platform sets a delivery deadline based on the distance between the restaurant and the user. This way it can control the entire process from online meal ordering to food delivery. Additionally, Ele.me hires its own food delivery employees and coordinates them based on food-delivery locations. On top of that, it also created a system for restaurant management. It started by helping restaurant owners install computers, thereby, connecting them to Ele.me’s meal ordering platform. ![]() After its acquisition of Baidu Waimai, Ele.me claims to have an estimated 53.4 percent of China’s food delivery market share, with the number of delivery orders reaching 295 million.Įle.me offers customer-to-customer meal ordering and food delivery services. Other existing investors include GSR Ventures, Sequoia Capital, and MatrixPartners China. Meanwhile, there are other smaller food-delivery service providers who are seeking opportunities and joining this fierce battlefield by providing an unique business model.Įle.me, the Chinese food delivery giant, is backed by China’s largest e-commerce operator Alibaba Group Holding. So far, the three largest food delivery apps, Ele.me, Meituan Waimai and Baidu Waimai, have dominated over 80% of the food-delivery market in China. This week Chinese online food-delivery giant Ele.me acquired one of its rivals, Baidu Waimai, and its related services for USD 800 million. Food delivery is a trending business in China. ![]()
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